Search Engine Marketing (SEM)

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Search Engine Marketing (SEM)

Search engine marketing (SEM) is a product that helps place advertisers near or at the top of search engine results pages.

These ads target relevant keywords or search terms on Google and Bing to reach an audience that has intent to purchase a product or service.

The goal of SEM ads is to lead to higher interaction rates and convert searchers into customers.

Targeting options include:

  • Geography
    • Zip codes + surrounding radius
    • Cities
    • Designated market area (DMA)
    • Country
  • Keywords
    • Chosen based on combination of common searches and categories that are relevant to your goals

SEM Examples

"We love working with the NRG team! They helped us create a digital campaign promoting the luxury appliances brands we sell. Their tactics and attention to detail have really helped us target the right customers, leading to increased awareness and sales."

Kristin Johnson, Ken's Appliance Store

"The ability to market our app to users where they are was key to our success in helping to keep people safe during the winter travel season. With NRG's help, our 511 app had a record number of downloads in 2023 and more than doubled the downloads from the previous year."

Ryley Egger, Nebraska DOT

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Other services we provide.

NRG Media can help you reach your goals through 12 types of services.


Paid Search (SEM)
Tailored ads that match users' current searches and elevate the advertiser on Google search pages.
SEM Examples
Geofencing and Video Geofencing

GPS-based ads that target consumers on mobile devices within virtually-set online boundaries.

Youtube TrueView Ads

Precise video ads on YouTube with payment that is based on completed views or engagements.

Streaming Audio

Audio ads that target consumers on internet-streaming services and reach audiences where visual ads cannot.

Streaming Video (CCT/OTT)

Video ads that are shown during the streaming of TV shows and movies on smart TVs and other compatible devices.

Targeted Display

Animated or static graphic ads that appear on whitelisted websites and target users based on their demographics.

Pre-roll Video

Targeted video ads shown on whitelisted websites before, during, and after online video content.

Targeted Email

Tailored messages that target audiences by demographics, interests, or intent to boost engagement and conversions.

Social Media

Graphic or video ads on Facebook, Twitter, and Instagram that target actively engaged users.

Website Design

A visually appealing, user-friendly, and goal-oriented online presence that effectively engages and converts visitors.

Content Marketing
Meaningful and engaging content that resonates with your target audience across multiple platforms.
Creative Services

Original content that's tailored to customers and includes blogs, articles, videos, graphic design, and more.