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Our job is to make yours easy when it comes to recruitment

Case Study

Recruitment Campaign

The Challenge

A national concrete and construction materials company turned to the pros at NRG Media in February 2022 when faced with multiple hiring needs for:

  • CDL drivers
  • Mechanics, Technicians, Engineers, Site Foremen, and Managers
  • CDL driving school applicants

Success Metrics

Recruitment Ad Campaign Success Metrics:


  • Over 35 CDL drivers hired in the first 90 days!
  • Robust CDL school enrollment, with upcoming classes consistently filled
  • Overall improved quality of job applicants reported

Tactics Used

Digital Marketing Tactics Used:


  • SEM (Search Engine Marketing)
  • OTT (Over the Top Video)
  • Targeted display
  • Geofencing
  • Pre-roll video

Hands-On Recruitment Advertising

We produce results for our clients using a four-step process.

Discovery: We Do Our Homework

Strategic Plan

Recruitment Launch

Optimization and Reporting

Discovery:

We want to know you better. Before we meet with you, we'll research your business, your locations and your current job openings. Then, we'll meet with you to uncover the details and the challenges you're facing with recruitment. You'll also share your timeline and priorities to complete the picture.

Strategic Plan: How We'll Deliver Results

During this meeting, you'll receive a customized advertising plan that reflects your needs, whether that's finding job applicants or positioning your company as an employer of preference. The plan includes tactics, timelines and budget, so you know what's ahead.

Recruitment Launch:

With your approval, we'll create a compelling advertising campaign. This includes ad copy, eye-catching graphics and professionally produced video content. Campaigns can be ready to launch is as little as three days.

Optimization and Reporting:

Once the campaign launches, you'll be busy with applicant screening, interviews and onboarding. We'll continue to handle the marketing - reviewing performance, optimizing the campaign and making adjustments. Regular meetings with you allow us to revisit objectives, review reporting and refine the strategy.

Why NRG Digital Marketing?

As a professional in the business world, you know that finding the right talent is crucial for the success of any organization. At NRG Digital Marketing, we specialize in recruitment marketing and have a proven track record of helping employers to find top-quality candidates. With our marketing experience, digital solutions, and radio stations in nine markets, we have executed countless successful local and national campaigns.

Our team of experts is committed to providing you with the resources and support you need to find your next employee. Let us help you take your hiring efforts to the next level.

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logo, company name
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diagram
logo
shape
a yellow and black sign
logo
logo, company name
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logo
logo, company name
a black and white sign
logo
logo, company name
logo
logo
diagram
logo, company name
a bird flying in the sky
logo, company name
logo, company name
shape
a blue logo with text
text
logo
logo
a white and black sign
a black and white logo
logo
a poster of a cartoon character
logo
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graphical user interface
a red and white sign
text
text, calendar
logo, company name
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Connect with Us

Let NRG Digital Marketing help solve your recruiting issues.